WhatsApp Business for Local Shops and Services: Getting Started

Customers increasingly prefer to message a business instead of calling. WhatsApp Business is a free app designed for small companies, with tools to look professional and save time. It is popular in many countries and growing in others.

Set up your profile

Download the right app

Install the WhatsApp Business app (separate from regular WhatsApp) and register it with your business number.

Complete your business profile

Add your logo, description, category, address, opening hours, email and website. A complete profile builds trust before the first message.

Use the built-in tools

Greeting and away messages

A greeting welcomes new contacts, and an away message tells them when you will reply. Keep both short and friendly.

Quick replies

Save answers to questions you get daily, such as prices, hours and directions, and insert them with a shortcut.

Labels

Tag chats as "new enquiry", "awaiting payment" or "completed" so nothing is forgotten.

Catalogue

Add your products or services with photos and prices so customers can browse inside the chat.

Good manners

• Only message people who have contacted you or agreed to hear from you.
• Keep messages short, and do not send more than people expect.
• Reply during stated hours and set expectations when you are closed.
• Never share a customer's details with others.

Frequently asked questions

Is WhatsApp Business free?

The app is free to download and use. Some advanced features through the business platform are paid.

Can I use it on my computer?

Yes, you can link it to a computer so you can type longer replies and share files more easily.

Can I use my personal number?

It is better to use a dedicated business number so that work and personal messages stay separate.